Burke Museum

Digital

Overview

Outcomes

Details

Summary

The Burke, Washington’s Museum of Natural History & Culture, engaged in a multi-year transformation project culminating in a new museum designed by Olson Kundig Architects. In the final year before the new museum opens (Fall 2019), we collaborated with the Burke to create their first public-facing campaign in their final push to reach their ultimate goal of $99 million.

Background

The Burke Museum of Natural History and Culture was founded in 1885. It is the oldest public museum in Washington state. Objects in the Burke’s collections come from all over the world, but many originated from the Pacific Northwest. Their collections of regional plants, animals, and Northwest Native art are among the largest anywhere.

Organization Type

Museum

Assignment

Create a microsite that provides an overview of the new Burke Museum with general information about the project and campaign, and serves up teaser information for donors.

Client

Burke Museum

Years

2018

Location

Seattle, WA, USA

Approach

The new Burke Museum will turn the museum “inside-out,” breaking down traditional museum barriers and inviting visitors to be part of a working research facility. To mirror this transformation, we created an interactive campaign micro-site where sections of the site were “unlocked” and revealed themselves only upon funding levels being reached. The campaign not only helped the museum raise funds and reach their stretch goal, but also increased public awareness of the project and connected the museum to a new audience of donors.

Research

Fundraising Trends

Quote

“The Burke’s commitment to turning the museum ‘inside-out’ is truly singular; no other museum has pursued such a bold vision.”
—Mimi Gardner Gates, Founding Director, Gardner Center for Asian Art and Ideas

Components

Concept, Art Direction, UX Design, Interface Design, Web Development

Technical Specs

HTML, CSS, Javascript, AJAX, WordPress

The new Burke Museum will turn the museum “inside-out,” breaking down traditional museum barriers and inviting visitors to be part of a working research facility.
I

The New Burke website gave visitors a sneak peak into the upcoming renovation designed by Tom Kundig of Olson Kundig Architects. The new Burke Museum will be a flagship facility for the Washington State Museum of Natural History and Culture.

II

New stories on the website were only revealed to users after incremental fundraising levels were met. This created a sense of excitement and anticipation for new content, and encouraged visitors to donate!

III

Users click image hotspots to learn more about the exhibition spaces and what they will find.

IV

The New Burke website is responsive on mobile devices to create an optimal user experience.

V

Dynamic video content engages visitors to learn more about the project and upcoming exhibitions.

( ( SHAKEN ) )