Biennale of Sydney

Identity, Physical, Digital

Overview

Outcomes

Details

Summary

The Biennale of Sydney is recognized as one of Australia’s premier cultural events. Held every two years, the three-month-long exhibition is accompanied by a program of artist talks, forums, guided tours and special events, nearly all of which are free to the public.

Background

The inaugural Biennale of Sydney was held in 1973 as part of the program of events celebrating the opening of the Sydney Opera House. Widely respected for working with independent artistic directors, the Biennale has a reputation for having shown the work of renowned artists early in their careers. The Biennale was also the first to focus on Asia and the contemporary art of the region (1973 and 1976); the first to show Indigenous art in an international contemporary art context (1979); and in 2008, the first biennale to present an online venue.

Organization Type

Arts Organization, Non-Profit

Assignment

Refresh the Biennale of Sydney parent brand, originally designed by Saatchi & Saatchi, to better accommodate the brand on digital platforms and represent the biennale year–round, rather than simply between biennale cycles.

Design a new website that is not only home to the Biennale’s 2018 exhibition, but is also home to continuous off-season events and projects year–round.

Collaboration

Civilization worked with Sydney–based development studio, Interaction Consortium to design and develop the digital platform to house the festival events and the archives of past biennales.

Client

Biennale of Sydney

Years

2017 — Present

Location

Sydney, Australia

Collaborators

Interaction Consortium

Approach

Working from the Biennale of Sydney’s identity system originally designed by Saatchi & Saatchi, we sought to streamline and modernize the existing brand. We took the “O” in the biennale’s name and infused the concept of perception and vision. To help give the biennale a tool for expanding their brand across social media platforms, we created an abbreviated sub-mark focusing on an eye icon. The eye and the brand color red acts as a beacon across all of their print and digital platforms. The symbol of the eye, omnipresent across both print and digital applications, is a dynamic representation of the biennale’s history as true visionaries in the space of global art and culture.

In designing their digital platform we wanted to create a modular and responsive platform the team could utilize in a way that could be constantly updated and reconfigured to fit their evolving needs. We collaborated with Interaction Consortium to design and build an extensive and robust archive to showcase their many years of global renowned exhibitions and programs.

Research

Globally recognized cultural institutions, Artist websites

Reach

Each biennale attracts over 600,000 patrons across seven venues throughout the city of Sydney and features over 70 artists from 35 countries.

Since its inception in 1973, the Biennale of Sydney has delivered 21 major exhibitions.

The biennale attracts tens of thousands of visitors coming from outside the city of Sydney.

Components

Animation, Extended Identity Manual, User Experience Design, User Interface Design, Responsive Design

Technical Specs

HTML, CSS, Javascript, AJAX, WordPress

Since its inception in 1973, the Biennale of Sydney has showcased the work of nearly 1,800 artists from more than 100 countries and holds an important place on both the national and international stage.
I

Scrolling through the updated Biennale of Sydney Website. The new website provides information about continuing year-round events and exhibits, as well as hosting an archive of past biennale events.

II

An office door name plate for Biennale of Sydney team leadership.

III

A portfolio box for archiving highlights and information about the Biennale of Sydney.

IV

Business cards for members of the Biennale of Sydney team showcasing the refreshed identity.

V

Scrolling through the archive of events on the updated Biennale of Sydney Website.

VI

Postcards showcasing artwork highlights and the new identity for the Biennale of Sydney.

VII

The loading animation of the new Biennale of Sydney identity provides feedback to site visitors to indicate when pages are fully loaded.

( ( SHAKEN ) )