Burke Museum
Digital
Summary
The Burke, Washington’s Museum of Natural History & Culture, engaged in a multi-year transformation project culminating in a new museum designed by Olson Kundig Architects. In the final year before the new museum opens (Fall 2019), we collaborated with the Burke to create their first public-facing campaign in their final push to reach their ultimate goal of $99 million.
Background
The Burke Museum of Natural History and Culture was founded in 1885. It is the oldest public museum in Washington state. Objects in the Burke’s collections come from all over the world, but many originated from the Pacific Northwest. Their collections of regional plants, animals, and Northwest Native art are among the largest anywhere.
Organization Type
Museum
Assignment
Create a microsite that provides an overview of the new Burke Museum with general information about the project and campaign, and serves up teaser information for donors.
Client
Burke Museum
Years
2018
Location
Seattle, WA, USA
Approach
The new Burke Museum will turn the museum “inside-out,” breaking down traditional museum barriers and inviting visitors to be part of a working research facility. To mirror this transformation, we created an interactive campaign micro-site where sections of the site were “unlocked” and revealed themselves only upon funding levels being reached. The campaign not only helped the museum raise funds and reach their stretch goal, but also increased public awareness of the project and connected the museum to a new audience of donors.
Research
Fundraising Trends
URL
Quote
“The Burke’s commitment to turning the museum ‘inside-out’ is truly singular; no other museum has pursued such a bold vision.”
—Mimi Gardner Gates, Founding Director, Gardner Center for Asian Art and Ideas
Components
Concept, Art Direction, UX Design, Interface Design, Web Development
Technical Specs
HTML, CSS, Javascript, AJAX, WordPress
Team
Principal: Michael Ellsworth
Principal: Corey Gutch
Creative Direction: Gabriel Stromberg
Design: Òscar Viñas
Web Development: Shaun Kardinal and Alison McKay
Account Management: Raya Leary
The new Burke Museum will turn the museum “inside-out,” breaking down traditional museum barriers and inviting visitors to be part of a working research facility.
