JOIN Design
Identity, Physical, Environmental
Summary
Part art, part craft, part mentorship, part collaboration, part like–minded ethos — JOIN is a collective of curated designer–makers from across the US that combine creative forces and energy for various events, pop–ups, and tradeshows. To promote Join’s exhibitions at the Site Unseen Offsite in New York, 3 Rooms in Seattle, and PLUS show in Vancouver, we created dynamic trade show environmental graphics, a print collateral system, an identity manual and digital collateral system.
Background
Founded in Seattle in 2008 as a means of giving the local design community a bigger and more united voice, JOIN has since expanded to the Pacific Northwest and beyond to include 50+ independent designers and studios from across the United States.
Organization Type
Design Collective
Assignment
Create an identity that exemplifies the community mission of JOIN Design
Client
JOIN Design
Years
2016 — 2107
Location
Seattle, WA, USA
Collaborators
Sallyann Corn
Melanie Abrantes
Joe Kent
Approach
At Sight Unseen OFFSITE in New York, JOIN presented the group show REFLECT, showcasing a curated selection of 16 objects from independent designers and studios across the United States. Designers including, Eric Trine, Melanie Abrantes, John Hogan, Fruitsuper and others, debuted one–of–a–kind objects within the theme of REFLECT, each made from a single material. A grid arrangement of column–like pedestals gave each object its sense of place, while the grid as a whole created a dramatic sum of parts. To tie the exhibition space together we created a custom vinyl wall display and a dynamic print piece to promote the objects.
To promote 3 Rooms, a pop–up show curated by studio e gallery, we created full event branding, including a poster, tote and digital assets.
In conjunction with Interior Design Showcase — Vancouver in Fall 2016 we created vinyl signage and event branding for PLUS–Tools for Sitting. PLUS is a curation of seating from 10 studios across the United States. Designed to be “more than just a seat,” these stools center around a common theme, size, and material restrictions. We created unique branding and print collateral to promote and tie together this collection of one–of–a–kind seating which showcases a wide variety of functionality, scale, and materiality within the given constraints.
Research
Community, West Coast Modern, Maker Culture
Reach
In Spring 2017 JOIN Design opened its first brick + mortar in Seattle, WA and in Summer 2017 they opened their second store in Walla Walla, WA.
JOIN is a collective of 50+ independent design studios from the PNW and beyond.
Components
Animation, Identity Manual, Print Collateral System, Digital Collateral System, Environmental Graphic System, Promotional Print Materials, Exhibition Concept and Strategy
Partners + Collaborators
Sallyann Corn, Melanie Abrantes, Joe Kent
Team
Creative Direction: Gabriel Stromberg
The ampersand + J represents the collaborative nature of the JOIN collective. Their shops and events showcase independent design-makers from around the United States.
