Identity, Physical, Digital, Environmental
For Interaction Week 2019, hosted in Seattle, WA, we created a flexible, modular identity system to be used across all print and digital applications.
The Interaction Design Association (IxDA) is a member-supported organization dedicated to the discipline of interaction design. Since its launch in 2003, IxDA has grown into a global network of more than 100,000 individuals and over 200 local groups, focusing on interaction design issues for the practitioner, no matter their level of experience. Each year IxDA hosts a week of design events in a new global center for design. Past cities have included, Lyon (France), Dublin (Ireland), Amsterdam (The Netherlands), and New York (USA).
Create a flexible, modular visual identity system
Interaction Design Association
2018 — 2019
The identity system we developed was inspired by the theme of interactivity. We played with basic shapes and how they interacted, moved across and were transformed by space.
As the system would be used for numerous print applications (posters, ads) and digital applications (ads, videos, social media, on screen presentations) we developed different styles and templates that could be changed out over the course of the week’s worth of events.
Identity Manual, Animation Styles, Interactive Styles, Collateral System, Environmental Graphic System, Promotional Print Materials, User Experience Design, User Interface Design and Development
The Interaction conference assembled a diverse group of practitioners and academics from around the world to discuss the design needs of the 21st century.
Verbalizing design is another act of design.Kenya Hara from Designing Design
Your culture (whoever you are) is as important as our culture (whoever we are).Colors Magazine
A designer’s role is a role of good citizenship.Milton Glaser
The goal of design is to elevate expectations and make something artful.Paula Scher
We have to overcome the obstacles and rise up to the challenges.Emory Douglas Minister of Culture for the Black Panther Party
Graphic design is not a luxury, but a necessity.Wim Crouwel
Consider everything an experiment.Sister Corita Kent
Good art inspires; Good design motivates.Otl Aicher
Design is art that people use.Ellen Lupton
Design is just language and the real issue is what you use that language to do.Tibor Kalman
To complicate is simple.Bruno Munari
To simplify is complicated.
Everybody is able to complicate.
Only a few can simplify.
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