IxDA – Interaction 19
Identity, Physical, Digital, Environmental
For Interaction Week 2019, hosted in Seattle, WA, we created a flexible, modular identity system to be used across all print and digital applications.
The Interaction Design Association (IxDA) is a member-supported organization dedicated to the discipline of interaction design. Since its launch in 2003, IxDA has grown into a global network of more than 100,000 individuals and over 200 local groups, focusing on interaction design issues for the practitioner, no matter their level of experience. Each year IxDA hosts a week of design events in a new global center for design. Past cities have included, Lyon (France), Dublin (Ireland), Amsterdam (The Netherlands), and New York (USA).
Create a flexible, modular visual identity system
Interaction Design Association
2018 — 2019
The identity system we developed was inspired by the theme of interactivity. We played with basic shapes and how they interacted, moved across and were transformed by space.
As the system would be used for numerous print applications (posters, ads) and digital applications (ads, videos, social media, on screen presentations) we developed different styles and templates that could be changed out over the course of the week’s worth of events.
Identity Manual, Animation Styles, Interactive Styles, Collateral System, Environmental Graphic System, Promotional Print Materials, User Experience Design, User Interface Design and Development
The Interaction conference assembled a diverse group of practitioners and academics from around the world to discuss the design needs of the 21st century.