IxDA – Interaction 19

Identity, Physical, Digital, Environmental

Overview

Outcomes

Details

Summary

For Interaction Week 2019, hosted in Seattle, WA, we created a flexible, modular identity system to be used across all print and digital applications.

Background

The Interaction Design Association (IxDA) is a member-supported organization dedicated to the discipline of interaction design. Since its launch in 2003, IxDA has grown into a global network of more than 100,000 individuals and over 200 local groups, focusing on interaction design issues for the practitioner, no matter their level of experience. Each year IxDA hosts a week of design events in a new global center for design. Past cities have included, Lyon (France), Dublin (Ireland), Amsterdam (The Netherlands), and New York (USA).

Organization Type

Design Association

Assignment

Create a flexible, modular visual identity system

Client

Interaction Design Association

Client

IxDA

Years

2018 — 2019

Location

Seattle, Washington

Approach

The identity system we developed was inspired by the theme of interactivity. We played with basic shapes and how they interacted, moved across and were transformed by space.

As the system would be used for numerous print applications (posters, ads) and digital applications (ads, videos, social media, on screen presentations) we developed different styles and templates that could be changed out over the course of the week’s worth of events.

Components

Identity Manual, Animation Styles, Interactive Styles, Collateral System, Environmental Graphic System, Promotional Print Materials, User Experience Design, User Interface Design and Development

Technical Specs

HTML, CSS, JavaScript, SVG

The Interaction conference assembled a diverse group of practitioners and academics from around the world to discuss the design needs of the 21st century.
I

Different social media templates and animations were created that could be used and updated by the IxDA internal team leading up to and throughout the conference.

II

Keynote speaker, John Maeda, speaks in front of a custom wrapped podium.

III

Large scale environmental graphics were displayed in auditoriums and venues throughout the conference.

IV

A series of posters were printed to promote the conference and hung throughout the city.

V

Custom typography was created from simple shapes. On the homepage of the Interaction 19 site the user can manipulate and distort the conference name with their cursor.

VI

Custom typography was created from simple shapes.

VII

All attendees of the conference received custom badges with unique designs.

VIII

Attendees received tote bags bearing the conference identity system.

IX

Signage was used throughout the conference to help attendees navigate events.

( ( SHAKEN ) )