The Nature Conservancy

Identity, Physical, Digital, Environmental

Overview

Outcomes

Details

Summary

The world’s leading environmental non-profit, The Nature Conservancy, approached us to conceptualize, brand and design their 2015 Leadership Summit — The Future of Nature.

Background

The Nature Conservancy is the world’s leading conservation organization working to protect our environment. Their vast network spans 69 countries and over one million members. Since their inception in 1951 the conservancy has saved over 119 million acres of land and 5,000 miles of rivers.

Organization Type

Environmental Non–Profit

Assignment

Conceptualize their 2015 Leadership Summit in Washington, DC — The Future of Nature.

Client

The Nature Conservancy

Years

2015 — Present

Location

San Francisco, CA USA

Collaborators

Michael Hebb

Approach

We first worked with The Nature Conservancy to help conceptualize their 2015 Leadership Summit — The Future of Nature — held in Washington, DC. Taking inspiration from naturalist history and their impressive roster of speakers, among them Ken Burns, Sally Jewell, and Alex Steffen, we created a highly stylized event site and collateral.

The visual direction for the event site and assets referenced classic naturalist literature and journals, from authors such as Henry David Thoreau, an ardent conservationist. We played with the concept that we are ‘writing the future of nature’ by collaborating with the keynote speaker, renowned futurist Alex Steffen. Quotes from Steffen were used throughout the collateral, one such quote, “The real wealth we leave to the future will be found in the number of available pathways we leave them. The more options people have, the more ways of doing things, the more durable their resources, the more resilient their systems, the greater the long-term wealth they possess.” We rolled out a highly stylized event registration site that set the tone for the event. Assets we created were used throughout the conference, from custom notebooks, table runners, programs, to stage displays.

Research

Classic Naturalist Literature and Journals, Futurology

Quote

“The real wealth we leave to the future will be found in the number of available pathways we leave them. The more options people have, the more ways of doing things, the more durable their resources, the more resilient their systems, the greater the long-term wealth they possess.”

—Alex Steffen

Components

Print Collateral System, Digital Collateral System, Environmental Graphic System, Promotional Print Materials, Exhibition Concept and Strategy, User Experience Design, User Interface Design and Development, CMS Development

Technical Specs

HTML, CSS, JavaScript, AJAX, WordPress

The real wealth we leave to the future will be found in the number of available pathways we leave them. The more options people have, the more ways of doing things, the more durable their resources, the more resilient their systems, the greater the long-term wealth they possess. Alex Steffen
I

Scrolling through future.nature.org includes surprises such as the parallax movement of the classic naturalist journal drawings.

II

Classic naturalist journal/reference drawings allude to literary authors such as Henry David Thoreau, an ardent conservationist.

III

Large environmental graphics showcase the event brand elements and design.

IV

Iconography referenced styles from classic naturalist literature and journals, such as early publications of Henry David Thoreau’s Walden, and the iconic journals of Meriwether Lewis.

V

The future.nature.org website includes details about event activities and speakers.

( ( SHAKEN ) )