Identity, Physical, Digital, Environmental
The world’s leading environmental non-profit, The Nature Conservancy, approached us to conceptualize, brand and design their 2015 Leadership Summit — The Future of Nature.
The Nature Conservancy is the world’s leading conservation organization working to protect our environment. Their vast network spans 69 countries and over one million members. Since their inception in 1951 the conservancy has saved over 119 million acres of land and 5,000 miles of rivers.
Environmental Non–Profit
Conceptualize their 2015 Leadership Summit in Washington, DC — The Future of Nature.
The Nature Conservancy
2015 — Present
San Francisco, CA USA
We first worked with The Nature Conservancy to help conceptualize their 2015 Leadership Summit — The Future of Nature — held in Washington, DC. Taking inspiration from naturalist history and their impressive roster of speakers, among them Ken Burns, Sally Jewell, and Alex Steffen, we created a highly stylized event site and collateral.
The visual direction for the event site and assets referenced classic naturalist literature and journals, from authors such as Henry David Thoreau, an ardent conservationist. We played with the concept that we are ‘writing the future of nature’ by collaborating with the keynote speaker, renowned futurist Alex Steffen. Quotes from Steffen were used throughout the collateral, one such quote, “The real wealth we leave to the future will be found in the number of available pathways we leave them. The more options people have, the more ways of doing things, the more durable their resources, the more resilient their systems, the greater the long-term wealth they possess.” We rolled out a highly stylized event registration site that set the tone for the event. Assets we created were used throughout the conference, from custom notebooks, table runners, programs, to stage displays.
Classic Naturalist Literature and Journals, Futurology
“The real wealth we leave to the future will be found in the number of available pathways we leave them. The more options people have, the more ways of doing things, the more durable their resources, the more resilient their systems, the greater the long-term wealth they possess.”
—Alex Steffen
Print Collateral System, Digital Collateral System, Environmental Graphic System, Promotional Print Materials, Exhibition Concept and Strategy, User Experience Design, User Interface Design and Development, CMS Development
HTML, CSS, JavaScript, AJAX, WordPress
Principal: Michael Ellsworth
Principal: Corey Gutch
Creative Direction: Gabriel Stromberg
Web Development: Shaun Kardinal
Account Management: Elise Carlson
The real wealth we leave to the future will be found in the number of available pathways we leave them. The more options people have, the more ways of doing things, the more durable their resources, the more resilient their systems, the greater the long-term wealth they possess.Alex Steffen
Verbalizing design is another act of design.Kenya Hara from Designing Design
Your culture (whoever you are) is as important as our culture (whoever we are).Colors Magazine
A designer’s role is a role of good citizenship.Milton Glaser
The goal of design is to elevate expectations and make something artful.Paula Scher
We have to overcome the obstacles and rise up to the challenges.Emory Douglas Minister of Culture for the Black Panther Party
Graphic design is not a luxury, but a necessity.Wim Crouwel
Consider everything an experiment.Sister Corita Kent
Good art inspires; Good design motivates.Otl Aicher
Design is art that people use.Ellen Lupton
Design is just language and the real issue is what you use that language to do.Tibor Kalman
To complicate is simple.Bruno Munari
To simplify is complicated.
Everybody is able to complicate.
Only a few can simplify.
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