Identity, Physical, Digital
Focused on connecting people with place, Signal Architecture + Research works to design inspiring places for humankind, drawing distinct influence of experience through materials, function, light, nature, and sound.
Started in 2016 by experienced architect Mark Johnson, his new studio is based in research and discovery. Signal celebrates the human activities of a place through perception, the movement of the sun, and the passage of time.
Architecture and Research Studio
Create a visual identity, collateral system and digital experience that exemplifies their process, their experimentation and knowledge base.
Signal Architecture + Research
2017 — Present
Seattle, WA USA
The identity is based on echolocation, signals being transmitted and then being responded to, similar to the sonar projections found in the natural world. We found paper stocks and natural materials that were in line with the quality and detail Signal puts into the materials they work with. For the physical and digital components we embraced using taglines to capture the essence of each project. We used a type system easy for Signal to show statistics on the builds. There are a few “easter eggs” for you to discover throughout the site that provide a sense of exploration for the user. If you can find it, one of the hidden treasures reveals an audioplayer that plays music curated by the studio that can be played as you navigate the site.
Nikola Tesla, Sonar Projects, Cymatics, Buckminster Fuller, T–Rex, Jim Jarmusch
“Signal celebrates the human activities of a place through perception, the movement of the sun, and the passage of time.”
– Signal Architecture + Research
Animation, Identity Manual, Print Collateral System, Digital Collateral System, User Experience Design, User Interface Design and Development, CMS Customization
Signal Architecture + Research’s approach draws influence from light, nature and sound in order to connect people with place. The identity is a visual representation of a signal being transmitted.
Verbalizing design is another act of design.Kenya Hara from Designing Design
Your culture (whoever you are) is as important as our culture (whoever we are).Colors Magazine
A designer’s role is a role of good citizenship.Milton Glaser
The goal of design is to elevate expectations and make something artful.Paula Scher
We have to overcome the obstacles and rise up to the challenges.Emory Douglas Minister of Culture for the Black Panther Party
Graphic design is not a luxury, but a necessity.Wim Crouwel
Consider everything an experiment.Sister Corita Kent
Good art inspires; Good design motivates.Otl Aicher
Design is art that people use.Ellen Lupton
Design is just language and the real issue is what you use that language to do.Tibor Kalman
To complicate is simple.Bruno Munari
To simplify is complicated.
Everybody is able to complicate.
Only a few can simplify.
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