Signal Architecture + Research

Identity, Physical, Digital

Overview

Outcomes

Details

Summary

Focused on connecting people with place, Signal Architecture + Research works to design inspiring places for humankind, drawing distinct influence of experience through materials, function, light, nature, and sound.

Background

Started in 2016 by experienced architect Mark Johnson, his new studio is based in research and discovery. Signal celebrates the human activities of a place through perception, the movement of the sun, and the passage of time.

Organization Type

Architecture and Research Studio

Assignment

Create a visual identity, collateral system and digital experience that exemplifies their process, their experimentation and knowledge base.

Client

Signal Architecture + Research

Years

2017 — Present

Location

Seattle, WA USA

Approach

The identity is based on echolocation, signals being transmitted and then being responded to, similar to the sonar projections found in the natural world. We found paper stocks and natural materials that were in line with the quality and detail Signal puts into the materials they work with. For the physical and digital components we embraced using taglines to capture the essence of each project. We used a type system easy for Signal to show statistics on the builds. There are a few “easter eggs” for you to discover throughout the site that provide a sense of exploration for the user. If you can find it, one of the hidden treasures reveals an audioplayer that plays music curated by the studio that can be played as you navigate the site.

Research

Nikola Tesla, Sonar Projects, Cymatics, Buckminster Fuller, T–Rex, Jim Jarmusch

Quote

“Signal celebrates the human activities of a place through perception, the movement of the sun, and  the passage of time.”
– Signal Architecture + Research

Components

Animation, Identity Manual, Print Collateral System, Digital Collateral System, User Experience Design, User Interface Design and Development, CMS Customization

Technical Specs

HTML, CSS, JavaScript, AJAX

Signal Architecture + Research’s approach draws influence from light, nature and sound in order to connect people with place. The identity is a visual representation of a signal being transmitted.
I

Scrolling through the Signal homepage and project pages. Project pages showcase unique aspects of each project alongside Signal’s distinct renderings.

II

Letterpress bookmarks on extra–thick matte board with taglines that capture the essence of their projects.

III

Hidden within the site is an audioplayer that plays music curated by the studio.

IV

Proposal template to showcase Signal’s work and expertise.

V

Letterpress business cards on extra–thick matte board.

VI

Branded grid paper used for letterhead and studio sketches.

VII

A project page highlighting case study statistics and imagery.

( ( SHAKEN ) )