Identity, Physical, Digital, Environmental
A woman’s right to choose is under attack. Since #ShoutYourAbortion was launched in September 2015, the hashtag has been used over half a million times and has empowered countless individuals around the world to discuss their abortion experiences without shame—sometimes for the first time in their lives. We teamed up with SYA to push their movement even further to create a global platform for their network of supporters to share their personal narratives. The website we designed and developed won the 2017 People’s Voice Webby Award for Best Activist Website.
Shout Your Abortion began in 2015 when Amelia Bonow shared her personal abortion story on Facebook in reaction to the US House of Representatives voting to defund Planned Parenthood. Her post was then shared on Twitter by Lindy West with #ShoutYourAbortion. Since that time the movement has been featured in all major news outlets, including The New York Times, The Guardian, Al Jazeera, Time, BBC, it has been described as “bravely fighting stigma in the most inspiring way.” SYA has taken the taboo topic of abortion out of the shadows and started a global conversation.
Social Justice Non–Profit
Create a website that allows allies to learn more about the movement and share their stories on the platform
There is perhaps no topic more divisive than that of abortion. The debate needed to be taken out of the hands of the anti-choice movement and given back to the people.
Seattle, WA USA
To help Shout Your Abortion spread their message we built a comprehensive website where their decentralized network of supporters could talk about abortion on their own terms no matter where they are. The SYA movement is everywhere, in art, zines, on the sides of buildings, on social media, this platform is where it can all come together. On the site you can upload a video testimonial, a written story, download protest materials, shop, donate, and above all, learn so you can educate others. In this era of extreme opposition and misinformation the SYA site is a digital safe space for real stories.
With the goal of having pro-choice positive events in all 50 states on the 43rd anniversary of Roe v. Wade we created a separate online tool at togetherforabortion.com that allows individuals and groups to share their events with new audiences. To style the event site we took our inspiration from the grassroots history of the pro-choice movement. The site flashes in bold red, white and blue, representing the basic personal freedoms inherent in the United States.
Women’s Reproductive Rights, Historic Activist Movements, Gran Fury, Zines
“Abortion is normal. Love Yourself!”
— Amelia Bonow, Webby Acceptance Speech
“A shout is not a celebration or a value judgment; it’s the opposite of a whisper, of silence. Even women who support abortion rights have been silent, and told they were supposed to feel bad about having an abortion.”
— Amelia Bonow
Identity Refresh, Print Collateral System, Digital Collateral System, Environmental Graphic System, Information Architecture, Wireframing, User Experience Design, User Interface Design and Development, CMS Development
In this era of extreme opposition and misinformation, the Shout Your Abortion movement and platform empowers individuals to take the conversation back and share their experiences without shame.
( ( SHAKEN ) )