HeadStarter Network

Identity, Physical, Digital, Environmental

Overview

Outcomes

Details

Summary

We teamed up with the National Head Start Association (NHSA) to update their parent brand and to create a new brand for their think-action tank, HeadStarter Network.

Background

For over 40 years the Head Start program has provided early childhood education, health, nutrition, and parent involvement services to low-income children and their families. Head Start is one of the longest-running programs attempting to address the effects of systemic poverty in the United States by intervening to aid children.

Organization Type

Education Non–profit

Assignment

Update the NHSA parent brand and create a new brand for their think-action tank, HeadStarter Network

Client

National Head Start Association (NHSA)

Years

2016 — 2017

Location

Washington DC, USA

Approach

We created a new identity system for NHSA’s new think-action tank, HeadStarter Network. In creating the mark we played off of NHSA’s heritage logo. The resulting logo creates an H and an N found in the negative space created by the initials. We chose a vibrant purple to match the energy and innovation of the new network. We also created an identity and colorway system for print, digital and conference collateral systems.

Research

Early Childhood Education

Components

Identity Manual, Print Collateral System, Digital Collateral System, Environmental Graphic System, Promotional Print Materials

The HeadStarter Network builds on the mission of the National Head Start Association, one of the longest-running programs attempting to address the effects of systemic poverty in the United States by intervening to aid children.
I

The HeadStarter Network identity applied to office signage.

II

The HeadStarter Network identity applied in repetition creates a simple geometric pattern on tote bags.

III

The cover of the HeadStarter Network report document is designed to evoke innovation and leadership.

IV

Playing off the use of simple shapes in bold colors, elements of the HeadStarter Network identity system are applied to a facility feature wall.

V

In keeping with the simplicity of the HeadStarter Network identity system, the organization’s homepage is minimal and refined.

VI

The HeadStarter Network identity applied throughout business operations collateral.

( ( SHAKEN ) )