Identity, Physical, Digital, Environmental
We teamed up with the National Head Start Association (NHSA) to update their parent brand and to create a new brand for their think-action tank, HeadStarter Network.
For over 40 years the Head Start program has provided early childhood education, health, nutrition, and parent involvement services to low-income children and their families. Head Start is one of the longest-running programs attempting to address the effects of systemic poverty in the United States by intervening to aid children.
Education Non–profit
Update the NHSA parent brand and create a new brand for their think-action tank, HeadStarter Network
National Head Start Association (NHSA)
2016 — 2017
Washington DC, USA
We created a new identity system for NHSA’s new think-action tank, HeadStarter Network. In creating the mark we played off of NHSA’s heritage logo. The resulting logo creates an H and an N found in the negative space created by the initials. We chose a vibrant purple to match the energy and innovation of the new network. We also created an identity and colorway system for print, digital and conference collateral systems.
Early Childhood Education
Identity Manual, Print Collateral System, Digital Collateral System, Environmental Graphic System, Promotional Print Materials
Principal: Michael Ellsworth
Principal: Corey Gutch
Creative Direction: Gabriel Stromberg
Account Management: Elise Carlson
The HeadStarter Network builds on the mission of the National Head Start Association, one of the longest-running programs attempting to address the effects of systemic poverty in the United States by intervening to aid children.
Verbalizing design is another act of design.Kenya Hara from Designing Design
Your culture (whoever you are) is as important as our culture (whoever we are).Colors Magazine
A designer’s role is a role of good citizenship.Milton Glaser
The goal of design is to elevate expectations and make something artful.Paula Scher
We have to overcome the obstacles and rise up to the challenges.Emory Douglas Minister of Culture for the Black Panther Party
Graphic design is not a luxury, but a necessity.Wim Crouwel
Consider everything an experiment.Sister Corita Kent
Good art inspires; Good design motivates.Otl Aicher
Design is art that people use.Ellen Lupton
Design is just language and the real issue is what you use that language to do.Tibor Kalman
To complicate is simple.Bruno Munari
To simplify is complicated.
Everybody is able to complicate.
Only a few can simplify.
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