Our first imperative is to call the regime in Afghanistan what it really is. It is a gender apartheid.Malala Yousafzai
Activist and Nobel Peace Prize laureate
The website we designed and developed is an urgent call to action with resources for activists and litigators.
This is systematic oppression. This is gender apartheid—and it must end.Narges Mohammadi
Activist and Nobel Peace Laureate
We designed and engineeered a custom multilingual social media image generator for visitors to create their own assets to amplify the cause.
Visit endgenderapartheid.today to learn more.
End Gender Apartheid
Turning Awareness into Action
Women and girls who live under the regimes of the Islamic Republic of Iran and Taliban in Afghanistan live in an extreme, systematic and structural war against them. This treatment has a name: GENDER APARTHEID. We worked closely with a coalition of human rights attorneys and activists who acted as creative directors for the campaign. Together we developed a digital campaign urging governments and international bodies to recognize the systematic oppression of women in Iran and Afghanistan as a crime under international law. The campaign’s open letter—signed by thousands—was supported by a wide-reaching media effort.