Bocci

Introducing Infinite Possibilities

Bocci is a design research studio, lab, and factory based in Vancouver, Berlin, and Milan. Their team of glassblowers, metalworkers, chemists, sculptors, designers, architects, and engineers are given the freedom to experiment endlessly with natural materials and phenomena. Every object is made by human hands, some the result of a single day’s experiment, others a decade in the making. Drawing from our expertise in museum and design studio experiences, we shaped the shopping journey to feel like a gallery visit. Each Bocci project is introduced as a piece rather than a product, with atmospheric conceptual photography blending seamlessly with in-situ images to highlight the brand’s meticulous handcrafting and culture of experimentation.

Digital Experimentation + Materiality

In designing and developing their new website, we translated this spirit of experimentation and craftsmanship into a refined and highly-advanced digital experience. A flexible grid and clean backdrops frame the organic, tactile nature of each piece, while interactive elements, like the ability to turn pendants on and off, enhance the sense of materiality. Bocci’s distinctive numerical taxonomy, “a catalog of numbered ideas”, informed the site’s structure, making it easy to explore the full breadth of their collections.

Endless Custom Options

Bocci’s robust and integrated parametric 3D configurator allows clients to experiment at home, designing and visualizing their own unique installations to form endless design options. In addition to the creative experimentation at Bocci, the company manages business operations from their HQ in Vancouver, BC — from fabrication to fulfillment. We developed advanced custom integration with their ERP, front-end ecommerce, and parametric configurator that improves workflows and empowers the team across their collaborative ecosystem.

Client: Bocci
Era: 2021 - Present
Type: Digital
  • Principals: Michael Ellsworth, Corey Gutch
  • Creative Direction: Michael Ellsworth
  • Interactive/UX Direction: Corey Gutch
  • Research: Raya Leary
  • Brand and Type Design: Studio Frith
  • Photography and Videography: Fahim Kassam
  • Interface Design: Òscar Viñas, Corey Gutch
  • Front-End Web Development: Shaun Kardinal
  • Back-End Craft Web Development: Michiko Swiggs
  • React Web/Configurator Development: Gustavs Gūtmanis
  • Netsuite Integration: Ivars Barriss, Justin Holt
  • 3D Models: Austen Goodman, Alper Dostal
  • 3D Product Configurator Platform: ShapeDiver
  • Account and Project Management: Trish Chua
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