In 2014 we collaborated with the Frye Art Museum on strategy and design for their #SocialMedium exhibition, which allowed the Frye's social media following to act as museum curators for their fall exhibit. The exhibit’s concept and execution took interactive design to a whole new level.
The #SocialMedium exhibition at the Frye Art Museum provided an opportunity for the public to curate the Fall 2014 exhibition from the founding collection. As the name implies, The Frye invited its social media followers to become part of its curatorial team.
Choosing from images of the museum’s founding collection of late-19th and early-20th century European paintings followers voted via Facebook, Instagram, Pinterest, and Tumblr on which works they would like to see displayed at the exhibit. Each “heart” or “like” counted as one vote. Participants also had the opportunity to leave written comments, some of which were displayed during the exhibition.
Together we developed the concept, execution, branding, promotional and exhibition graphics, as well as the website design and development. The exhibit took interactive design to a whole new level.
“The show is a hit.” – The Wall Street Journal
“Not only a beautifully condensed cross section of the world’s taste in art, but also a compelling portrait of our present day modes of connection and communication.” – The Huffington Post
Strategy, Branding, Graphic Design, Print, UI/UX, Responsive Web Design and Development, Environmental Design, Exhibition Design, Event Concept
Jeffrey Hirsch, Chelsea Werner-Jatzke, Dylan Neuwirth