Vitruvi
Identity, Physical, Digital
Overview
Outcomes
Details
Summary
Vitruvi is an aromatherapy company dedicated to the promotion of wellness and preservation of culture, combining the science of scent with the art of fragrance making.
Background
Vitruvi was created by a brother and sister team who live and work in Vancouver, Canada. Vitruvi’s essential oils and ingredients are sourced from over fifteen countries worldwide. A portion of their sales are donated to programs which support sustainable essential oil farming and community health programs within these countries.
Organization Type
Aromatherapy, Small Business
Assignment
To create a brand, packaging and announcement site that reflected the values of the Vitruvi brand
Client
Vitruvi
Years
2014
Location
Vancouver BC, Canada
Approach
We brought Vitruvi’s vision to life with an identity and sustainable packaging system that tells their story and helps sell their products. We designed highly conscious packaging – the size and shape of the boxes and cylindrical applicators significantly cuts down on shipping and storage waste.
Research
Origami, Aromatherapy
Reach
Vitruvi is now carried by Madewell, Nordstrom and Anthropologie, available both in stores and online nationwide.
Features
Quote
“Vitruvi had me at their branding.”
— AVE Styles
Components
Identity Manual, Print Collateral System, Packaging Collateral System, Digital Collateral System, User Experience Design, User Interface Design and Development, CMS Development
Technical Specs
HTML, CSS, JavaScript, WordPress
Vitruvi is an aromatherapy company dedicated to the promotion of wellness and preservation of culture, combining the science of scent with the art of fragrance making.
The size and shape of Vituvi boxes and cylindrical applicators we designed significantly cuts down on shipping and storage waste.
Letterpress hang tag, business card and product card.
Vitruvi’s roll–on organic oils are sourced from 30 countries.
To celebrate the launch of the brand we designed and developed an interactive microsite that tracked the phases of the moon.
Tissue paper was printed with a custom Vitruvi pattern.
( ( SHAKEN ) )