Vitruvi

Identity, Physical, Digital

Overview

Outcomes

Details

Summary

Vitruvi is an aromatherapy company dedicated to the promotion of wellness and preservation of culture, combining the science of scent with the art of fragrance making.

Background

Vitruvi was created by a brother and sister team who live and work in Vancouver, Canada. Vitruvi’s essential oils and ingredients are sourced from over fifteen countries worldwide. A portion of their sales are donated to programs which support sustainable essential oil farming and community health programs within these countries.

Organization Type

Aromatherapy, Small Business

Assignment

To create a brand, packaging and announcement site that reflected the values of the Vitruvi brand

Client

Vitruvi

Years

2014

Location

Vancouver BC, Canada

Approach

We brought Vitruvi’s vision to life with an identity and sustainable packaging system that tells their story and helps sell their products. We designed highly conscious packaging – the size and shape of the boxes and cylindrical applicators significantly cuts down on shipping and storage waste.

Research

Origami, Aromatherapy

Reach

Vitruvi is now carried by Madewell, Nordstrom and Anthropologie, available both in stores and online nationwide.

Quote

“Vitruvi had me at their branding.”
— AVE Styles

Components

Identity Manual, Print Collateral System, Packaging Collateral System, Digital Collateral System, User Experience Design, User Interface Design and Development, CMS Development

Technical Specs

HTML, CSS, JavaScript, WordPress

Vitruvi is an aromatherapy company dedicated to the promotion of wellness and preservation of culture, combining the science of scent with the art of fragrance making.
I

The size and shape of Vituvi boxes and cylindrical applicators we designed significantly cuts down on shipping and storage waste.

 

II

Letterpress hang tag, business card and product card.

III

Vitruvi’s roll–on organic oils are sourced from 30 countries.

IV

To celebrate the launch of the brand we designed and developed an interactive microsite that tracked the phases of the moon.

V

Tissue paper was printed with a custom Vitruvi pattern.

( ( SHAKEN ) )