Vitruvi
Identity, Physical, Digital

Vitruvi is an aromatherapy company dedicated to the promotion of wellness and preservation of culture, combining the science of scent with the art of fragrance making.




Identity, Physical, Digital
Vitruvi is an aromatherapy company dedicated to the promotion of wellness and preservation of culture, combining the science of scent with the art of fragrance making.
Vitruvi was created by a brother and sister team who live and work in Vancouver, Canada. Vitruvi’s essential oils and ingredients are sourced from over fifteen countries worldwide. A portion of their sales are donated to programs which support sustainable essential oil farming and community health programs within these countries.
Aromatherapy, Small Business
To create a brand, packaging and announcement site that reflected the values of the Vitruvi brand
Vitruvi
2014
Vancouver BC, Canada
We brought Vitruvi’s vision to life with an identity and sustainable packaging system that tells their story and helps sell their products. We designed highly conscious packaging – the size and shape of the boxes and cylindrical applicators significantly cuts down on shipping and storage waste.
Origami, Aromatherapy
Vitruvi is now carried by Madewell, Nordstrom and Anthropologie, available both in stores and online nationwide.
“Vitruvi had me at their branding.”
— AVE Styles
Identity Manual, Print Collateral System, Packaging Collateral System, Digital Collateral System, User Experience Design, User Interface Design and Development, CMS Development
HTML, CSS, JavaScript, WordPress
Principal: Michael Ellsworth
Principal: Corey Gutch
Creative Direction: Gabriel Stromberg
Design: Òscar Viñas
Web Development: Shaun Kardinal and Jonathan Hudak
Account Management: Elise Carlson
Vitruvi is an aromatherapy company dedicated to the promotion of wellness and preservation of culture, combining the science of scent with the art of fragrance making.
Verbalizing design is another act of design.Kenya Hara from Designing Design
Your culture (whoever you are) is as important as our culture (whoever we are).Colors Magazine
A designer’s role is a role of good citizenship.Milton Glaser
The goal of design is to elevate expectations and make something artful.Paula Scher
We have to overcome the obstacles and rise up to the challenges.Emory Douglas Minister of Culture for the Black Panther Party
Graphic design is not a luxury, but a necessity.Wim Crouwel
Consider everything an experiment.Sister Corita Kent
Good art inspires; Good design motivates.Otl Aicher
Design is art that people use.Ellen Lupton
Design is just language and the real issue is what you use that language to do.Tibor Kalman
To complicate is simple.Bruno Munari
To simplify is complicated.
Everybody is able to complicate.
Only a few can simplify.
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