Identity, Physical, Digital, Environmental
Current funerary practices are environmentally harmful and, for some, psychologically unsatisfying. Recompose gently converts human remains into soil creating nearly a cubic yard of soil per person. We began working with Recompose in the midst of the build-out of their new facility designed by architecture firm Olson Kundig. We began by designing an expandable identity system that would grow with the evolving needs of Recompose, including stationery, building signage, and social media assets. In tandem we began to design and develop the new Recompose website to tell the full story, provide ways for the community to get involved in advocating for the mission, and to allow those at-need or interested in pre-arrangement to sign up and pay for Recompose services.
Recompose is a company founded by Katrina Spade to offer “natural organic reduction” to the public. Natural organic reduction is a process which gently converts human remains into soil. On May 21, 2019, Washington State’s Governor Jay Inslee signed SB 5001 which legalizes natural organic reduction, or “the contained, accelerated conversion of human remains to soil.” The law will go into effect on May 1, 2020. Colorado is the next state to be considering adding recomposition as a death care option.
Death Care Service
Design a visual identity system and website that would visually embody the Recompose story and mission, while allowing for services to be purchased.
By and large, the visual language used by the death care industry has been conservative and somber. This new brand identity needed to be informed by nature and truly reflect the people behind this new death care revolution–those yearning for a more meaningful relationship with death.
2019 — Ongoing
The process for building the Recompose identity system and digital platform was entirely guided by nature and collaboration. Recompose’s identity is a reference to family trees and root systems, the underlying connections and relationships that serve as the foundation for our communities. Family trees signify the physical communities that come together during the milestone of death. The root systems and natural networks signify the infrastructure of relationships that exist within our natural ecosystems.
Inspiration was found in the sculpture of Andy Goldsworthy, in particular, his series of natural collages incorporating branches. The mark captures a similar assemblage of natural materials. Recompose’s color story is composed of a series of soft gradients that fade into one another, similar to the quiet passing of the seasons.
We wanted the Recompose website to be almost tactile, to feel as if it was from the earth, guided by human touch. We reached out to Amanda Ringstad, a prolific still life photographer. We all helped in gathering and collecting items from the forests to create a series of intentional, natural tableaus that would be used throughout the website, as well as physical and digital collateral.
Burial Methods, Family Trees, Natural Networks, Sculptures by Andy Goldsworthy, Root Systems
“When organic material dies in nature, microbes and bacteria break it down into nutrient-rich soil, completing the life cycle. In nature, death creates life.”
– Katrina Spade, founder of Recompose
Identity Refresh, Print Collateral System, Digital Collateral System, Environmental Graphic System, Information Architecture, Wireframing, User Experience Design, User Interface Design and Development, CMS Development
Recompose offers a radically new approach to end-of-life disposition and ritual. The service gently converts human remains into soil, so that we can nourish new life after we die.
( ( SHAKEN ) )