Identity, Physical, Digital
Olderbrother is a fashion brand at the forefront of the slow fashion revolution that focuses on creating gender–neutral luxury clothing items from locally crafted materials and eco–conscious fabrics and dyes. Through close collaboration we defined and designed their complete brand identity, from the distinct and playful mark and type treatment through their product labels, hangtags, packaging and web design and development.
Olderbrother is a playful, eco–sustainable, naturally dyed, gender–neutral contemporary collection that champions the slow fashion movement. The brand was started by Portland, Oregon–based designer Bobby Bonaparte and LA–based Max Kingery. Their collections of beautifully colored and masterfully crafted clothing include t–shirts made from a blended jersey of bamboo, rayon and corn, hemp trousers dyed with a black indigo whose formula dates back to the middle ages, and Japanese woven rice–based washi and tencel cardigans dyed with turmeric.
Slow–Fashion, Sustainable, Made in USA
Define Olderbrother’s entire brand identity and web presence — from the distinct and playful mark and type treatment through their product labels, hangtags, packaging and web design and development. The resulting mark needed to have instant brand recognition before Olderbrother’s official launch.
2014 — 2017
Los Angeles, CA and Portland, OR USA
Inspired by the brand’s playful spirit we created a clean, bright and contemporary brand mascot and type treatment. The mascot’s facial features are created from the letters “O,L,D, & B,” evoking Olderbrother’s intentional garment design. The mismatched face also pays homage to wabi–sabi — a constant reminder of the human touch that goes into the creation of each article of clothing and the beauty found in imperfections.
Wabi–Sabi, Sibling Dynamics, Slow–Fashion, Natural Dyeing Processes
“The clothes have a vintage feel to them right away. It’s like reinventing a hand–me–down from an older brother.”
— Bobby Bonaparte, co–founder, Olderbrother
Identity Manual, Print Collateral System, Digital Collateral System, Environmental Graphic System, Promotional Print Materials, User Experience Design, User Interface Design and Development, CMS Customization
The face reveals a hidden monogram – O, L, D, B. Its playfulness encapsulates the brand’s philosophy, process and the human touch that they put into each article of their clothing.
( ( SHAKEN ) )