Identity, Physical, Digital
Olderbrother is a fashion brand at the forefront of the slow fashion revolution that focuses on creating gender–neutral luxury clothing items from locally crafted materials and eco–conscious fabrics and dyes. Through close collaboration we defined and designed their complete brand identity, from the distinct and playful mark and type treatment through their product labels, hangtags, packaging and web design and development.
Olderbrother is a playful, eco–sustainable, naturally dyed, gender–neutral contemporary collection that champions the slow fashion movement. The brand was started by Portland, Oregon–based designer Bobby Bonaparte and LA–based Max Kingery. Their collections of beautifully colored and masterfully crafted clothing include t–shirts made from a blended jersey of bamboo, rayon and corn, hemp trousers dyed with a black indigo whose formula dates back to the middle ages, and Japanese woven rice–based washi and tencel cardigans dyed with turmeric.
Slow–Fashion, Sustainable, Made in USA
Define Olderbrother’s entire brand identity and web presence — from the distinct and playful mark and type treatment through their product labels, hangtags, packaging and web design and development. The resulting mark needed to have instant brand recognition before Olderbrother’s official launch.
2014 — 2017
Los Angeles, CA and Portland, OR USA
Inspired by the brand’s playful spirit we created a clean, bright and contemporary brand mascot and type treatment. The mascot’s facial features are created from the letters “O,L,D, & B,” evoking Olderbrother’s intentional garment design. The mismatched face also pays homage to wabi–sabi — a constant reminder of the human touch that goes into the creation of each article of clothing and the beauty found in imperfections.
Wabi–Sabi, Sibling Dynamics, Slow–Fashion, Natural Dying Processes
“ Olderbrother is leading the Slow Clothing movement.”
“The clothes have a vintage feel to them right away. It’s like reinventing a hand–me–down from an older brother.”
— Bobby Bonaparte, co–founder, Olderbrother
Identity Manual, Print Collateral System, Digital Collateral System, Environmental Graphic System, Promotional Print Materials, User Experience Design, User Interface Design and Development, CMS Customization
The face reveals a hidden monogram – O, L, D, B. Its playfulness encapsulates the brand’s philosophy, process and the human touch that they put into each article of their clothing.
Verbalizing design is another act of design.Kenya Hara from Designing Design
Your culture (whoever you are) is as important as our culture (whoever we are).Colors Magazine
A designer’s role is a role of good citizenship.Milton Glaser
The goal of design is to elevate expectations and make something artful.Paula Scher
We have to overcome the obstacles and rise up to the challenges.Emory Douglas Minister of Culture for the Black Panther Party
Graphic design is not a luxury, but a necessity.Wim Crouwel
Consider everything an experiment.Sister Corita Kent
Good art inspires; Good design motivates.Otl Aicher
Design is art that people use.Ellen Lupton
Design is just language and the real issue is what you use that language to do.Tibor Kalman
To complicate is simple.Bruno Munari
To simplify is complicated.
Everybody is able to complicate.
Only a few can simplify.
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