Identity, Physical, Environmental
Eric Trine is a California-based, object designer and artist that describes his work best by posing the question, “What if Charles Eames, Buckminster Fuller, and Sam Maloof were surfing buddies?” To match his growing brand we created a playful new identity.
Eric Trine’s work is a blend of casual and playful with product designs ranging anywhere from geometric side tables, leather woven chairs to sculpturally–driven plant holders.
Furniture Designer, Small Business, Made in USA
Create a visual language that is in line with Eric Trine’s growing brand and ever–expanding product lines and future ventures.
Long Beach, CA USA
In early conversations with Eric it became clear that the concept of a “house” was crucial to his work. At the core of what Eric Trine does is create objects that are put in people’s homes. Inspiration for the identity came after our team asked Trine what his dream project would be. Trine answered that, more than anything, he’d like to design a playground. To arrive at the final identity we studied old playground equipment and echoed the systems of interlocking shapes and curves. The result is a logo that reads as if it were a structure someone could literally play on. The lines within the logo reveal a hidden monogram — spelling out the letters of Eric Trine’s name. The color palette — a vibrant blue set against light pink and green pastels — was lifted from colors Trine uses in his own work while also giving the identity Trine’s signature west–coast and season neutral feel — reflecting southern California’s subtle seasonal differences.
Playgrounds, common household objects, west coast modernism, the color pink, houses, monograms, mid–century modern design
“Stories should always be behind an object, not in front of it”
— Eric Trine
Identity Manual, Print Collateral System, Digital Collateral System, Environmental Graphic System, Promotional Print Materials
This object-based designer’s identity takes the shape of a home that houses all the letters of his name.
Verbalizing design is another act of design.Kenya Hara from Designing Design
Your culture (whoever you are) is as important as our culture (whoever we are).Colors Magazine
A designer’s role is a role of good citizenship.Milton Glaser
The goal of design is to elevate expectations and make something artful.Paula Scher
We have to overcome the obstacles and rise up to the challenges.Emory Douglas Minister of Culture for the Black Panther Party
Graphic design is not a luxury, but a necessity.Wim Crouwel
Consider everything an experiment.Sister Corita Kent
Good art inspires; Good design motivates.Otl Aicher
Design is art that people use.Ellen Lupton
Design is just language and the real issue is what you use that language to do.Tibor Kalman
To complicate is simple.Bruno Munari
To simplify is complicated.
Everybody is able to complicate.
Only a few can simplify.
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