The world's most comprehensive and accessible online catalog of nature's solutions to human design challenges.
Biomimicry Innovations highlight real-world use of biological strategies in various industries, products, and technologies, and how they support the UN Sustainable Development Goals.
A biological strategy is a characteristic, mechanism, or process that performs a function for an organism.
It was creating this place where biological knowledge and intelligence could easily be accessed at the moment of creation. That became asknature.org.Janine Benyus
Co-Founder, The Biomimicry Institute
Biomimicry terms from a master glossary are automatically highlighted throughout the site – and display fly-out definitions that provide instant context and understanding.
1700+ entries describe how living systems have adapted to thrive on planet Earth
A selection of social media templates were created to reinforce the brand identity.
How do we make the act of asking nature’s advice a normal part of every day inventing?Janine Benyus
Co-Founder of The Biomimicry Institute
Built on a powerful Algolia search framework, we made the complex multi-level biological function taxonomy easy for users to traverse and find relevant strategies.
The site includes a growing library of resources for educators to help teach and learn biomimicry.
Select pages of the AskNature Identity Manual — Logo, Tagline, and Color
Select pages of the AskNature Identity Manual — Type System
Select pages of the AskNature Identity Manual — Extended Identity
We needed to create a flow structure... that's how nature would do it.Janine Benyus
Co-Founder, The Biomimicry Institute
Information Architecture and Wireframe planning
Visit asknature.org to learn more.
AskNature
Inspiring Innovation with Nature
We partnered with the Biomimicry Institute to reimagine AskNature, the world’s largest biomimicry encyclopedia, transforming it into a more accessible and dynamic resource for a broader audience. Biomimicry is an engineering approach that studies nature’s designs and processes to help solve human challenges. While AskNature has long been a trusted tool for scientists and researchers, our goal was to expand its reach to include artists, students, educators, and designers looking to nature for inspiration. We developed a new visual identity system and website that embodies the principles of biomimicry, making it fluid, organic, and ever-evolving. The new platform invites exploration through an intuitive browsing experience, making it easier for users of all backgrounds to discover nature’s design solutions, while enhancing the advanced search functionality of the biomimicry taxonomy for more proficient practitioners.