The living world holds answers for us to create a more resilient, regenerative, and beautiful world.
Scrolling through the homepage of Ask Nature provides an overview of resources, collections, and strategies. The page also acts as an introduction to all that the field of biomimicry encompasses.
In the Biological Strategies section, connections are made to the living systems they evolve from. Visitors can now easily find detailed information including patent numbers and the organizations conducting the research.
The Ask Nature “a” acts as a holding shape on a tote bag.
The website is designed and developed to be accessible, responsive, and easy to navigate across various devices and browsers, shown here is a tablet-view of the website.
A new, powerful search feature is built into the site to help guide users in exploring the full breadth of Ask Nature’s resources. Help overlays provide suggestions to users, and automated custom data storage leads to faster search results.
The identity system is further expanded on to include other holding shapes and patterns inspired by nature.
The site is built to find and surface definitions of words throughout the site. On click or hover key biomimicry terms trigger a fly-out definition, which is populated by the Ask Nature team on the back-end.
The identity system and patterns shown on a printed booklet.
The Ask Nature tagline, which greets the visitor on the homepage, is an invitation to explore and put to use 3 billion years of biomimetric practices.