Civilization — A Design Practice

Now Matters Now

Now Matters Now is an online suicide prevention program designed to teach life-saving skills and coping mechanisms to those most at risk. Developed by Group Health and a team of advisors, the program was recently adopted by Facebook and made available to their entire community of members.

    In the United States in 2013, over 40,000 people died from suicide. As our nation’s 10th leading cause of death, suicide prevention is a national priority, and yet prevention programs targeting those most at risk remain severely lacking.

    “Now Matters Now,” is the culmination of a 3-year study developed by the Group Health Research Institute. Along with a team of suicide survivors, loved ones, and researchers, Group Health conducted a series of focus groups with those most closely affected by suicide. Their goal: to create an online platform to reduce self-harm. Using the Dialectical Behavioral Therapy (DBT) methods developed by Dr. Marsha Linehan, the team created a series of practical tools, including videos of real people telling real stories of coping mechanisms that worked for them when they needed them most.

    Working closely with this team, Civilization developed an engaging and approachable website and identity for this life-saving project.

    In 2015, Facebook partnered with Now Matters Now to tackle suicide prevention and provide immediate options of support to all of their users. Members who see or report suicidal posts on Facebook will now automatically be linked to Now Matters Now videos and resources.